Elevating the hospital brand for service amidst innovative progress
- VernacularTitle:在创新进取中提升医院服务品牌
- Author:
Lin JI
;
Junzhang TIAN
;
Weiguo YANG
;
- Publication Type:Journal Article
- Keywords:
Innovation;
Management engineering;
Hospital brand
- From:
Chinese Journal of Hospital Administration
1996;0(05):-
- CountryChina
- Language:Chinese
-
Abstract:
Guided by the innovation theory and ideology, the authors'hospital saw to it that the main line of innovative progress ran through the entire process of its development and set up a management engineering framework for innovation in six chief aspects. It managed to achieve “three firsts”, viz. the first to put forward in the domestic medical industry the suggestion of taking strategic actions so as to promote the construction of a clean and honest administration in the hospital; the first among hospitals of the armed forces to cultivate an “experimental plot” that partook of no money earmarked for national defense; and the first among large general hospitals at home to develop into a non profit hospital without government subsidies. It also attained remarkable results in the fight against SARS.
