Reflection on brand development of continuing medical education in hospitals
10.3760/cma.j.issn.2095-1485.2014.05.019
- VernacularTitle:医院继续医学教育工作品牌化发展的思考
- Author:
Pei ZHAO
;
Yang TANG
;
Haiping YU
;
Binhai ZHU
- Publication Type:Journal Article
- Keywords:
Hospital;
Continuing medical education;
Branding
- From:
Chinese Journal of Medical Education Research
2014;13(5):501-503
- CountryChina
- Language:Chinese
-
Abstract:
The First Affiliated Hospital of Nanjing Medical University has adopted a strategy of brand development in the process of continuing medical education.Given the different recipients,the First Affiliated Hospital of Nanjing Medical University has established four types of brand-based education modes,namely Jinling high-level forum of clinical medicine,hospital management school,management salon,and clinical case discussion in English.The influence and competitiveness of the brand of hospital continuing education should be elevated through the following methods:adhering to the brand development orientation-to fulfill the public responsibility and cultivate medical talents; establishing appraisal mechanism of continuing medical education; transforming thinking of management department; relying on new media propaganda and expanding domestic and international communication.
