The influencing factors of the initial trust in the background of mobile medical
10.3969/j.issn.1674-2982.2017.10.010
- VernacularTitle:移动医疗背景下用户初始信任影响因素研究
- Author:
hong Jian LUO
1
;
xi Zi YU
Author Information
1. 中南大学商学院 湖南长沙 410083
- Keywords:
Mobile medical;
Initial trust;
User behavior;
Channel aggregation
- From:
Chinese Journal of Health Policy
2017;10(10):54-62
- CountryChina
- Language:Chinese
-
Abstract:
This paper reviews the current mobile business research hotspots,and explores the influencing fac-tors of the users' initial trust in the mobile medical background. For the first time,the TAM model is integrated into this study to explore the current situation. At the same time, we introduce the research scope and dimension of the perceived reputation in this context by combining the retreat avoidance and the related group variables in China. The trust mechanism was used to construct the research model on mobile medical care. A questionnaire survey and struc-tural equation model validation served to find out that product participation, the relevant groups, the perception of hospital and doctor's reputation and the security system have a significant impact on the user's initial trust in the mo-bile medical channel. The study results suggest that the mobile medical platform Interaction perfects the whole chan-nel service and at the same time does a good job of the platform itself.
