Challenges and countermeasures of new media dissemination in Chinese medicine culture
10.3760/cma.j.issn.1673-4246.2018.01.002
- VernacularTitle:中医药文化新媒体传播存在的问题与解决对策
- Author:
Qiyu ZOU
1
;
Minmin YAN
;
Yan YANG
;
Chunfeng YU
;
Cheng GE
;
Zhiwei WANG
Author Information
1. 100029,北京中医药大学管理学院
- Keywords:
Traditional Chinese medicine;
Cultural;
Communication media
- From:
International Journal of Traditional Chinese Medicine
2018;40(1):5-8
- CountryChina
- Language:Chinese
-
Abstract:
At present, there are many problems in the dissemination of new media of Chinese medicine culture, such as "bad communicators", "unsound dissemination of content, serious commercialization" and "less targeted communication". The reasons underlying may be related to the beginning of the new media dissemination of Chinese medicine culture, the imperfect auditing and supervision mechanism and inadequate related research. Therefore, it is necessary to strengthen the access management of communicators, strengthen the management of communication content audit, build TCM knowledge base, strengthen industry regulation, and strengthen audience research and analysis, so as to promote its sustainable development.
