Market Positioning and Marketing Strategies for Shanghai Ruijin-Harvard Heart Center
- VernacularTitle:上海瑞金-哈佛心脏中心市场定位和营销策略
- Author:
wei, QIU
;
wei-zhao, DAI
- Publication Type:Journal Article
- Keywords:
market demand;
market supply;
market positioning;
external marketing;
internal marketing;
interactive marketing
- From:Journal of Shanghai Jiaotong University(Medical Science)
2006;0(02):-
- CountryChina
- Language:Chinese
-
Abstract:
Objective To perform the research on the domestic hospital marketing. Methods Through deep discussion,data analysis and marketing survey,we conducted a research on the market positioning and marketing strategies for Shanghai Ruijin-Harvard Heart Center which is a Sino-foreign joint venture. Results The demand is much bigger than the current supply in the market for cardiovascular diseases.The establishment of the center meets the demands of the market. Conclusion The center will focus on the adult patients in Shanghai and Yangtze Delta,and combine the external,internal and interactive marketing strategies.It may provide some useful experience for the Chinese hospital management,especially for hospital marketing.
