BACKGROUND: Cervical cancer ranks fourth among the malignancies in women worldwide and remains to be one of the leading causes of morbidity and mortality despite being a highly preventable disease. With this alarming burden, efforts are geared towards prevention with the strengthening of opportunistic screening programs to encourage women to be assessed.

OBJECTIVES: This study aimed to determine if there will be increase in the cervical cancer screening utilization rate if an opportunistic screening program was introduced in the patients' waiting area during regular health consultation services.

SUBJECTS AND SETTING: Female patients aged 21-65 years who consulted at the University of the Philippines -- Philippine General Hospital Out-patient Department Family Medicine Clinic (UP-PGH OPD FMC) in July 2014 were included in the study.

DESIGN: The study was a before and after design. Women who were eligible to be screened were invited during the month long program implementation and those who agreed were asked to choose their preferred screening method between Pap smear and VIA.

DATA COLLECTION: Data was collected through a self-administered questionnaire and recorded with the gynecological examination findings and result of the screening procedure. Utilization rates during the period of opportunistic screening was compared to that of the previous month when there was no existing program and the mean change was determined.

RESULTS: The utilization rate with the intervention was 27%, an increase by 25% from the previous month's 2% utilization rate. There were more women (166, 38%) who preferred screening through VIA over Pap smear (69,16%). Majority of the subjects were married, housewife, with high school education and multiparous. Most of the women in the study had no previous screening and were not informed about cervical cancer.

CONCLUSION: Opportunistic screening program in the Family Medicine Clinic had increased the screening uptake of women when given during waiting hours of regular health clinic consultations, and offering VIA as an option for screening procedure further increased cervical cancer screening.