The creation and evaluation of the pharmaceutical marketing curriculum system
- VernacularTitle:医药营销专业课程体系的构建与评价
- Author:
Xiangjin KONG
- Publication Type:Journal Article
- Keywords:
Medicine marketing;
Curriculum system;
Specialty
- From:
Chinese Journal of Medical Education Research
2006;0(12):-
- CountryChina
- Language:Chinese
-
Abstract:
To explore the training objectives and curriculum structure of the medicine marketing is the problem concerning the healthy development of pharmaceutical marketing,which needs to be addressed urgently.Scientific and reasonable curriculum system of medical marketing should fully embody the subject status of "marketing",highlight the professional attributes,put the "Medicine and Pharmacy"as a professional field,and give prominance to the professional characteristics.
