An Empirical Research on the Factors Influencing the Selection of Doctors in Online Medical Websites
10.3969/j.issn.1673-6036.2017.05.011
- VernacularTitle:在线医疗网站患者选择医生的影响因素实证研究
- Author:
Juan LIU
;
Junjun ZHENG
;
Jiang WU
- Keywords:
Online medical websites;
Patients;
Doctors;
Influencing factors
- From:
Journal of Medical Informatics
2017;38(5):48-51
- CountryChina
- Language:Chinese
-
Abstract:
The paper collects the network data from www.haodf.com to establish a model,conducts an empirical study on the factors influencing the selection of doctors in online medical websites,and puts forward the suggestions for the construction of online medical websits from 4 aspects of normalizing management,focusing on propaganda,highlighting online public praise,and expanding profit channels.
