Ethical Thinking and Discussion on Advertising Media Operation in the Plastic and Cosmetic Industry——Based on Questionnaire Analysis in a University in Shaanxi Province
10.12026/j.issn.1001-8565.2017.07.17
- VernacularTitle:整形美容行业广告媒体运营的伦理学思考与探讨——基于陕西省某高校的调查问卷分析
- Author:
Zhuanli BAI
;
Xiulin WEN
;
Xiaomei LI
;
Rui WANG
;
Yuan GUO
;
Youcheng HE
;
Liang HAN
- Keywords:
Plastic Surgery;
Advertising Media;
Ethical Principle;
Social Responsibility
- From:
Chinese Medical Ethics
2017;30(7):869-871
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To explore the propaganda methods and propagation path of advertising media cosmetology publicity in accordance with public demand and ethical principles,through understanding college students' acceptance level for advertising media cosmetology publicity and its influence on their choice forcosmetic ways.Methods:With the method of stratified cluster sampling,an anonymous questionnaire survey was conducted among 210 college students in a university in Shaanxi province.Results:The Internet has become the main way for college students to acquire cosmetology knowledge.A total of 44.7 ％ of the students thought most of the media cosmetology publicity was unbelievable,46.5％ of the students thought that advertising media publicity mainly considered the interests of the beauty institution,72.9％ of the students would not consider the beauty institution the media recommended,62.4％ of the students would choose regular public hospitals,56.3％ of the students would give up the idea of cosmetology due to the news of cosmetic failure,42.2％ of the students could accept minimally invasive plastic surgery,and 68.5 ％ of the students expected to acquire the cosmetology knowledge through expert consultation.Concltusion:At current,the credibility of media cosmetology publicity is not optimistic enough.It should further strengthen the supervision for media cosmetology publicity.Cosmetology advertising media should construct the publicity mode based on ethics,law,governance,occupation,public welfare and social responsibility.
