Analysis of Direct-to-patient Model in Pharmacy Retail Field
- VernacularTitle:药品零售领域DTP营销模式探析
- Author:
Xianhui YANG
- Publication Type:Journal Article
- Keywords:
Direct-to-patient model;
Distinguishing feature;
Constraints;
Proposals
- From:
China Pharmacist
2015;(4):647-648,649
- CountryChina
- Language:Chinese
-
Abstract:
Objective:To analyze the direct-to-patient( DTP)model in the field of pharmacy retail. Methods:The meaning and features of the model were analyzed,the advantages and challenges of the model were summarized,and some countermeasure sugges-tions for the model application in the pharmacy retail field were provided. Results:The DTP model can promote the development of drug retail enterprises. However,there are still some challenges needing continue exploration in practice. Conclusion:In order to pro-mote the application and development of the DTP model,drug retail enterprises demand the policy adjustment by government,increased investment,enhancement of centralized development and implementation of new business forms.
