Building branding awareness, emphasizing on inner quality of academic journals
10.3760/cma.j.issn.1006-1924.2010.05.018
- VernacularTitle:树立品牌意识加强科技期刊的内涵建设
- Author:
Liqun ZHANG
;
Lihui WEI
- Publication Type:Journal Article
- Keywords:
Academic Journal;
Branding awareness;
Inner quality
- From:
Chinese Journal of Medical Science Research Management
2010;23(5):333,350-
- CountryChina
- Language:Chinese
-
Abstract:
Academic Journals is an important carrier and source of the technology information. Establishing branding awareness is a critical to improvement of journals and a contemporary science and technology trend journal in science -technology field. Therefore, branding awareness is worthy to be emphasized.
