Core Competitiveness of Pharmaceutical Enterprises Enhanced by Appling Virtual Marketing Network
- VernacularTitle:应用虚拟营销网络提升制药企业核心竞争力
- Author:
Guangxing MENG
;
Zihua HUANG
;
Jinliang LI
- Publication Type:Journal Article
- Keywords:
Virtual marketing network;
Pharmaceutical enterprises;
Core competitiveness
- From:
China Pharmacy
2007;0(25):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide a new idea for enhancement of core competitiveness of pharmaceutical enterprises in China and supply advice for building virtual marketing network.METHODS:The concept and theory of virtual management and virtual marketing network were interpreted and analyzed according to the status quo of pharmaceutical enterprises in China.RESULTS & CONCLUSION:Virtual marketing network is a new idea for the development of pharmaceutical enterprises.Enterprises should establish a standard cooperative relation with the dealers in order to prevent risks and promote core competitiveness of enterprises.
