Challenges and Opportunities of On-line Pharmacy Management in China
- VernacularTitle:我国网上零售药店的经营障碍与发展机会分析
- Author:
Qiuying ZHENG
- Publication Type:Journal Article
- Keywords:
On-line pharmacy;
Retail;
Management tactics
- From:
China Pharmacy
1991;0(05):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To explore management tactics of on-line pharmacy in China.METHODS:Through analyzing the challenges and opportunities faced by on-line pharmacy,some suggestions for the management of on-line pharmacy were put forward.RESULTS & CONCLUSIONS:The management of on-line pharmacy,the first order of business is to solve the problem of its orientation and find out their competitive edges before forming strategic alliance with famous websites so as to guide consumers to on-line drug purchase.Moreover,unified management of on-line pharmacy and physical pharmacy should also be considered in its management process.
