Transnational Management Strategy of Traditional Chinese Medicine Enterprises
- VernacularTitle:我国中药企业跨国经营策略探讨
- Author:
Jie LI
- Publication Type:Journal Article
- Keywords:
Traditional Chinese medicine enterprises;
Transnational management;
Strategy
- From:
China Pharmacy
2005;0(24):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To discuss the transnational management strategy of traditional Chinese medicine(TCM) enterprises in China.METHODS: The actuality of the transnational management of TCM enterprises and the main difficulties encountered by them were analyzed.RESULTS: The problems such as foreigners' different opinions on TCM,the laws,intellectual property rights and technology faced by TCM enterprises hindered the practice of the strategy of transnational management.CONCLUSION: The TCM enterprises in China should rely on special advantages in TCM to cultivate the ownership advantages,regional advantage and internalization advantage so as to effectuate transnational management.
