Marketing Strategy of Pharmaceutical Enterprises Under the New Condition of Medical System Reform
- VernacularTitle:浅析医疗体制改革新形势下我国制药企业营销策略
- Author:
Jiuxiang LI
- Publication Type:Journal Article
- Keywords:
Medical system reform;
Pharmaceutical enterprises;
Marketing strategy of drugs
- From:
China Pharmacy
2005;0(13):-
- CountryChina
- Language:Chinese
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Abstract:
OBJECTIVE: To provide reference for Chinese pharmaceutical enterprises to promote marketing strategy under the new condition of medical system reform.METHODS: The marketing strategies for pharmaceutical enterprises under the new condition of medical system reform were analyzed systematically from aspects of the pharmaceutical target market,marketing concepts and pricing system.RESULTS & CONCLUSIONS: Under the new medical system,the pharmaceutical enterprises have to reconsider their marketing strategies such as by marching into primary level market,adjusting their marketing concepts from aspects of strengthening brand innovation construction and reorganizing the staff structure of marketing team etc,and adjusting pricing strategy etc to achieve a sustainable satisfactory development.
