Status Quo and Coping Measures on Management of Mass Media Drug Advertisements
- VernacularTitle:大众媒体药品广告管理现状分析及整治措施
- Author:
Yifan LONG
- Publication Type:Journal Article
- Keywords:
Mass media;
Drug advertisements;
Management status quo;
Measures
- From:
China Pharmacy
2005;0(13):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To provide reference for the standardization of drug advertising management in China.METHODS: The disadvantages of the current drug advertising management was analyzed by employing the theory of Public Administration and Administrative Law,and the coping measures were presented in accordance with management theory.RESULTS & CONCLUSIONS: Decentralized authority and poor communication resulted from multiple management in addition to the unsound legal system eventually led to disordered drug advertisements.Sound management process,complete post system and strict administrative enforcement are effective measures to cope with Chinese drug advertisements.
