Marketing Combination Program Strategy of Online Drug Store
- VernacularTitle:网上药店的营销组合策略
- Author:
Ling SU
;
Wenlong HUANG
- Publication Type:Journal Article
- Keywords:
Online drug store;
Marketing;
Combination
- From:
China Pharmacy
2001;0(07):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To discuss marketing combination program strategy of online drug store in China.METHODS: It was analyzed from aspects of product strategy,price strategy,channel strategy and promotion strategy.RESULTS & CONCLUSIONS: For product strategy of online drug store,great importance should be attached to the rational selection of products;the product strategy should manifest its advantage of low price;the distribution channel strategy should be conducive to the close rate and the promotion means in promoting strategy should be diversified.
