The discussion on the crisis management of hospital public relations in China
- VernacularTitle:我国医院公共关系危机管理初探
- Author:
Fang RUAN
- Publication Type:Journal Article
- Keywords:
Hospital;
Public relations;
Crisis Management;
Crisis PR
- From:
Chinese Medical Ethics
1996;0(01):-
- CountryChina
- Language:Chinese
-
Abstract:
Public relation of hospital is important to the survival and development of hospital.It is essential to study on the crisis management of the hospital public relations in the current competitive market with uncertainties.From a public relations and crisis management point of view,this paper explores the actuality of public relation crisis in hospitals of china,and advances some strategies to strength public relation crisis management to promote more harmonious hospital development.
