Strengthen the Revisit Management of Patients to Promote the Development of Hospital Marketing
- VernacularTitle:加强病人随访管理 促进医院营销发展
- Author:
Puheng ZHENG
;
Renwen GENG
;
Jie LIU
;
Jin LIU
- Publication Type:Journal Article
- Keywords:
Revisit Management of Patients;
Hospital;
Marketing;
Development.
- From:
Chinese Medical Ethics
1994;0(05):-
- CountryChina
- Language:Chinese
-
Abstract:
The article discusses a number of important marketing ideas which should be clarified and fully understood in strengthening the follow-up management of patients,including understanding of the meaning of customers,the formation of the concept of market and the evolution of marketing.The adoption of patient follow-up management could delivered value to customers and promote their satisfaction.In the end,the article proposes that a long-term marketing mechanism of patient follow-up services should be established in order to achieve the a better development of hospitals.
