The realities of internet shopping malls for agricultural products.
- Author:
Nami JOO
1
;
Ji young YOON
;
Younhee YO
;
Youngyung CHA
;
Sung KIM
;
Changsoo CHUN
Author Information
1. Department of Food and Nutrition, Sookmyung Women's University, Korea.
- Publication Type:Original Article
- Keywords:
agricultural products;
internet shopping mall;
e-commerce
- MeSH:
Education;
Internet*;
Ships
- From:Journal of the Korean Dietetic Association
2003;9(1):40-46
- CountryRepublic of Korea
- Language:Korean
-
Abstract:
Purchasing professionals utilize a e-commerce to sell or buy better products with good price. The marketers of agricultural products recognized that e-commerce has made significant inroads, and the Internet is fast becoming an essential tool for purchasing. The purpose of this research was to assess the realities of internet shopping malls of agricultural products including the actual condition of the sites, payment methods, order methods, membership and shipping methods. The results show that operating internet shopping mall of agricultural products are operated poorly in terms of buyer-seller relationship, payment and distribution. The results also provide some practical implication for marketers regarding the establishment of database, improvement of distribution and internet shopping mall operation, and importance of education on e-business for agricultural markets.
