Development Strategy for Chinese Medicine Enterprises in Sichuan Province: Case Study
- VernacularTitle:四川省中医药企业发展战略案例研究
- Author:
Yi WANG
;
Lin JING
;
Ruihua ZHANG
- Publication Type:Journal Article
- Keywords:
Traditional Chinese medicine enterprise;
Sichuan province;
Strategy choice;
Factor analysis
- From:
China Pharmacy
2005;0(18):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To establish a future value creation-oriented sustainable development strategy model for Sichuan Province TCM counterparts.METHODS: A quantitative and qualitative analysis was performed based on the strategy management theory, empirical study, theoretical study, and model research. RESULTS: The Bian Que Company adopted specialization development strategy, variation competition strategy and the crosswise integrated strategy. CONCLUSION: The counterparts of Bian Que Pharmaceutical Company Limited in Sichuan Province may draw experience from this company to lay an emphasis on its core business, horizontally integrate and enlarge management scale, segment market in many goals to make it bigger and larger to achieve better performance.
