Hospital Brand Marketing Strategy Based on Ethical and Moral Integrity
- VernacularTitle:基于诚信伦理道德的医院品牌营销策略
- Author:
Shucheng ZHANG
;
Dongju SHI
- Publication Type:Journal Article
- Keywords:
Ethical and moral integrity;
Hospital Brand;
Marketing Strategy
- From:
Chinese Medical Ethics
1995;0(03):-
- CountryChina
- Language:Chinese
-
Abstract:
As China's medical and health reform continued to deepen,the medical service market increased competition,hospitals should be how to effectively grasp the clientele and further develop the medical services market.In order to compete in the rapid development of a brand through hospitals,and build credibility ethical system,updating operating concepts and adjust marketing strategies to expand service channels,expansion of service.
