Development of B to C E-commerce in Pharmaceutical Industry and the Strategy for the Development of E-commerce in China's Pharmaceutical Retail Chains

VernacularTitle:医药电子商务B to C模式的发展及我国医药连锁零售企业开展电子商务的策略研究
Author: Fan GENG ; Ying BIAN
Publication Type:Journal Article
Keywords: E-commerce; B to C model; Pharmaceutical retail chains; Strategy study
From: China Pharmacy 1991;0(04):-
CountryChina
Language:Chinese
Abstract: OBJECTIVE:To put forward some suggestions for the development of e-commerce in China's pharmaceutical retail chains.METHODS:To drawn on experiences from the western developed countries in developing B to C pharmaceutical e-commerce and analyzed the problems existing in China's pharmaceutical industry.RESULTS & CONCLUSIONS:To develop e-commerce in China's pharmaceutical retail chains,the cooperated supervision of the concerned governmental departments is indispensable,in addition,the level of informatization should be improved step by step and the network of retail chain should be relied on to offer customer-centered services.