Misunderstanding of Marketing and Marketing Strategies of Licensed Pharmacists Association in China
- VernacularTitle:我国执业药师协会的营销误区及营销策略
- Author:
Jing CHEN
;
Ye LI
;
Yue YANG
- Publication Type:Journal Article
- Keywords:
Licensed pharmacists association;
Misunderstanding of marketing;
Marketing strategy
- From:
China Pharmacy
1991;0(01):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide references for the improvement of licensed pharmacists associations in China.METHODS:To analyze the misunderstanding of marketing and marketing strategies of the licensed pharmacists associations in China.RESULTS&CONCLUSIONS:The licensed pharmacists associations in China should acquire the marketing idea of market guide and society guide,and optimize grouping the product strategies,place strategies,promotion strategies,prize strategies in order to realize the goal of marketing management of the organization.
