Illegal Drug Advertisements: Causes and Countermeasures
- VernacularTitle:违法药品广告存在的原因分析及对策
- Author:
Qi PAN
- Publication Type:Journal Article
- Keywords:
Illegal drug advertisement;
Causes;
Countermeasures
- From:
China Pharmacy
2007;0(31):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To provide references for the control of drug advertisements in China. METHODS: The reasons accountable for the illegal drug advertisements that failed to be eliminated were investigated thoroughly by summarizing their manifestation patterns, meanwhile some corresponding countermeasures were brought forward. RESULT & CONCLUSION: The department concerned should strengthen the control of drug advertisements, purify drug advertisement market, and prevent the hidden danger of drug safety from happening.
