Price Competition in Drug Retail Market Viewed from Perspective of Pharmacy Service Idea
- VernacularTitle:从药店服务理念看药品零售市场价格竞争
- Author:
Zhiyan JU
;
Yuwen CHEN
- Publication Type:Journal Article
- Keywords:
Pharmacy;
Service idea;
Drug retail market;
Price competition
- From:
China Pharmacy
2007;0(31):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To provide references for the retail pharmacies on market competition. METHODS: The customer satisfactory idea and the customer delivered value theory were analyzed and the ways to enhance the customer delivered value were discussed. RESULTS & CONCLUSIONS: Decreasing drug price is just one among the multi-methods to enhance the pharmacy customer satisfaction. The pharmacies should analyze multi-factors influencing the customer delivered value before making correct marketing strategies.
