Analysis of Current Pharmaceutical Advertising Market in China
- VernacularTitle:我国药品广告市场现状及思考
- Author:
Yan CAO
- Publication Type:Journal Article
- Keywords:
Pharmaceutical advertising;
Fraudulent;
Regulating
- From:
China Pharmacy
2001;0(07):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To discuss the current status of pharmaceutical advertising market in China for improved regulatory control. METHODS:The positive contribution of pharmaceutical advertising to the economy and society was analyzed, and the reasons behind fraudulent drug ads that occurred frequently in recent years were examined. RESULTS&CONCLUSION: Pharmaceutical advertising forms the mainstay of China's advertising market, which is needed for marketing purposes. To regulate fraudulent drug ads, related regulatory control should be strengthened in combination with enhancing consumers' knowledge.
