On the Choice of the Chain Drug Store Mode from the Phenomenon of Franchise Returning to Direct Sales
- VernacularTitle:从“加盟回归直营”现象谈连锁药店连锁模式的选择
- Author:
Hai GU
;
Lining TAO
- Publication Type:Journal Article
- Keywords:
Chain drug store;
Direct sales;
Franchise;
Choice
- From:
China Pharmacy
2005;0(18):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide the reference for drug stores to choose the chain mode:the direct sales or franchise.METHODS:The common modes of the drug store’chain administration and the current condition of the chain drug store industry in china were summarized;The merits&demerits of each mode and the environment,which influenced the choice of chain modes,were analyzed.RESULTS&CONCLUSION:The phenomenon can not be the proof that direct sales are better than the franchise in the market.The Chinese pharmaceutical chain enterprises should make their own choices based on the specific situation.The improved franchise mode is very competitive in the market.
