Brand Strategy of Chinese Pharmaceutical Industry
- VernacularTitle:我国医药企业的品牌战略研究
- Author:
Ying GUO
;
Kai RAO
- Publication Type:Journal Article
- Keywords:
Pharmaceutical industry;
Market competition;
Brand;
Strategy
- From:
China Pharmacy
2001;0(11):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To discuss the choice and the route for the realization of brand strategy feasible to Chinese pharmaceutical industry(CPI)in the current and future competition environment.METHODS:Reasons for the lack of influential brands were analyzed based on the current practical situation of CPI,then some countermeasures were put forward.RESULTS&CONCLUSIONS:Knowing the importance of brands and strengthening brands construction are the key issues for CPI to consider in the market competition,however,establishing national or even international brands is the long-term target of the future development of CPI.
