Diversified Development of Chain Drugstore
- VernacularTitle:浅析连锁药店差异化发展
- Author:
Xinmei YANG
;
Ying BIAN
;
Yitao WANG
- Publication Type:Journal Article
- Keywords:
Diversification;
Competition;
Five forces model;
Chain drugstore
- From:
China Pharmacy
2001;0(11):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide references for the diversified development of chain drugstore.METHODS:The man?agement characteristics and the development tendency of chain drugstore were analyzed by using5competitive forces model together with examples.RESULTS&CONCLUSIONS:Chain drugstore should adhere to a long-term development,sparing no efforts to seek a road of development characteristic of their own and try to diversify its management forms,range of com?modities,services and brands,and standardize its administration,etc.
