Discussion on Diversified Management of Pharmaceutical Retail Chain Stores in China
- VernacularTitle:我国连锁药店差异化经营探索
- Author:
Bo WANG
;
Duan WEI
;
Changhui ZHU
- Publication Type:Journal Article
- Keywords:
Pharmaceutical retail chain stores;
Brand diversification;
Management;
Creativity
- From:
China Pharmacy
2001;0(08):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To discuss the measures for diversified development of pharmaceutical retail chain stores in Chi-na.METHODS:The current problems existing in pharmaceutical retail chain stores were discussed,and the measures were put forward on the basis of these problems.RESULTS&CONCLUSION:Brand diversification is the only route of development for pharmaceutical retail chain stores in China,to which diversification in drug sales is a most supplement,and creativity is the source of diversification.
