Opportunities and Challenges for the Expanding of Traditional Chinese Medicine in European Union Herbal Drug Market
- VernacularTitle:中药开拓欧盟植物药市场的机会与威胁分析
- Author:
Qiao CHEN
;
Aixia MA
- Publication Type:Journal Article
- Keywords:
Chinese traditional medicines;
European Union;
Herbal medicine;
Market;
Opportunities;
Challenges
- From:
China Pharmacy
2001;0(07):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To facilitate a better understanding of the European Union(EU)herbal drugs market for Chinese TCM enterprises and to promote the internationalization of Chinese traditional medicines.METHODS:The opportunities and challenges confronted by TCM enterprises in their expanding of their products in the EU herbal medicine market were analyzed based on the knowledge about market size,market segmentation,consumption patters and developmental tendencies of the EU herbal medicine market.RESULTS&CONCLUSIONS:There were both opportunities and challenges for the expanding of traditional Chinese medicines in the EU herbal medicine market,yet on the whole,the opportunities were more than the challenge.Chinese enterprises should strive to further expand the EU herbal medicine market.
