Choice of Application Modes of E-commerce in Pharmaceutical Enterprises
- VernacularTitle:医药企业电子商务应用模式选择研究
- Author:
Feng CHANG
;
Yonghong LIU
- Publication Type:Journal Article
- Keywords:
Pharmaceutical enterprise;
E-commerce;
Application mode;
Choice;
Influential factors
- From:
China Pharmacy
1991;0(03):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide theoretical basis for pharmaceutical enterprises in their choice of suitable e-commerce application modes.METHODS:The options available for pharmaceutical enterprises in regard to e-commerce application modes were introduced and compared,and the influential factors that should be take into consideration in the selection for the pharmaceutical enterprises were studied as well through the method of factor analyses.RESULTS&CONCLUSION:A decision tree has been established for pharmaceutical enterprises in their selection of application modes of e-commerce.
