Discussing Brand Strategies of Pharmaceutical Manufacture Enterprises from Enterprise Brands and Product Brands
- VernacularTitle:从企业品牌与产品品牌的角度谈药品生产企业的品牌战略
- Author:
Anlin ZHANG
;
Aixia MA
- Publication Type:Journal Article
- Keywords:
Drug manufacturing enterprise;
Enterprise brand;
Product brand;
Brand strategy
- From:
China Pharmacy
1991;0(01):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide references for drug manufacturing enterprises in dealing with the relationship be-tween enterprise brand and product brand.METHODS:The study of the relationship between enterprise brand and product brand was performed and the brand strategies of drug manufacturing enterprises were analyzed from aspects of enterprise brand and product brand.RESULTS&CONCLUSION:Brand strategies should be varied with different degrees of closeness of relationship between enterprise brand and product brand,drug enterprises should take different measures to exert the advan-tages of brand strategy while avoiding its disadvantages.
