Social Responsibility of Media on Medical Advertisement
- VernacularTitle:媒体在医疗服务广告中的社会责任
- Author:
Shirong LIANG
;
Yisong MA
;
Kangning ZHOU
;
Lei WANG
- Publication Type:Journal Article
- Keywords:
media;
medical advertisement;
social responsibility
- From:
Chinese Medical Ethics
1994;0(06):-
- CountryChina
- Language:Chinese
-
Abstract:
Advertisement, which has strong association with the interest of media and the development of enterprise, can benefit both. The rampancy of illegal medical advertisement infringed on the interest of consumer, violated the social economic order, and even affected the image and the public trust of media. Hence, as the watchdog of medical advertisement, media should deal with the relation of the economic profit and social responsibility properly, and play a role as the transmitter of civilization.
