Cause and Effect of Price War in Chinese Drug Retailing
- VernacularTitle:我国药品零售业价格战的起因和影响探析
- Author:
Lin LI
;
Yuwen CHEN
;
Lan HONG
- Publication Type:Journal Article
- Keywords:
Drug retailing;
Price war;
Cause;
Effect
- From:
China Pharmacy
2005;0(23):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide references on how to avoid price war in Chinese drug retailing.METHODS:The status quo of Chinese drug retailing was analyzed,meanwhile the cause and effect of price war were discussed.RESULTS & CONCLUSION:The disadvantages of price war outweigh the advantages,which is sure to be replaced by services-based brand strategy.
