Discussion on Exploitation of Private Brand Products in Pharmaceutical Retail Enterprises
- VernacularTitle:关于药品零售企业开发自有品牌产品的思考
- Author:
Jingjing DU
;
Aixia MA
- Publication Type:Journal Article
- Keywords:
Pharmaceutical retail enterprise;
Private brand;
Exploitation
- From:
China Pharmacy
2005;0(22):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To discuss the necessity,feasibility and methods for exploitation of private brand products in pharmaceutical retail enterprises.METHODS:Recent data and materials about the pharmaceutical retail industry were referred to,the background for the rise of private brands in pharmaceutical retail industry,the advantages of private brand,and the current exploiting situation of private brand products in domestic pharmaceutical retail enterprises were analyzed.RESULT &CONCLUSION:With the considerable scale,distributing net,marketing,brand management and desirable reputation,pharmaceutical retail enterprises can choose appropriate products,methods and brand positioning to exploit private brand products.