Strategy of Comparative Advertisement Use in Medical Profession
- VernacularTitle:浅谈比较广告在医药行业的使用策略
- Author:
Xiangxin FAN
;
Ye LI
- Publication Type:Journal Article
- Keywords:
Comparative advertisement;
Medical profession;
Strategy
- From:
China Pharmacy
2005;0(21):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE: To discuss the strategy of comparative advertisement use in medical profession. METHODS: The excellence and the shortcoming of comparative advertisement were analyzed in case study, and the strategy of comparative advertisement use in medical profession was put forward. RESULTS&CONCLUSIONS: The use of comparative advertisement in a practical, rational and innovative way helps advertisement to play its potentials.
