Reflections on several dimensions of the strategic management of large hospitals
- VernacularTitle:对大型医院战略管理几个维度的思考
- Author:
Fuzheng ZHANG
;
Chenghong YIN
;
Huifang ZHU
- Publication Type:Journal Article
- Keywords:
Strategic management;
Dimension;
Development
- From:
Chinese Journal of Hospital Administration
1998;0(11):-
- CountryChina
- Language:Chinese
-
Abstract:
Confronted with the complex and volatile situation of the medical market, hospitals must formulate long-term development strategies, enhance their core competitiveness, and secure or maintain an undefeatable position amidst competition. The paper discusses the strategic management of large hospitals from five dimensions: improving hospital leaders' strategic-thinking and decision-making skills, continuously implementing brand marketing strategies, adopting the ideas and methods of strategic cost management, constructing information-based hospitals, and creating vigorous and dynamic hospital culture. It argues that only by strengthening strategic management can the sustainable and concerted development of hospitals be promoted.
