Practice in and exploration of marketing by medium-sized and small hospitals
- VernacularTitle:中小医院开展营销的实践与探索
- Author:
Fuchun CHEN
- Publication Type:Journal Article
- Keywords:
Medium-sized and small hospitals;
Marketing management;
Hospital operation
- From:
Chinese Journal of Hospital Administration
1996;0(09):-
- CountryChina
- Language:Chinese
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Abstract:
The paper analyzes the marketing circumstances for the operation of medium-sized and small hospitals under a market-oriented economy and gives an account of how the hospital the author works with has treaded the path of rapid and healthy development by actively changing marketing concepts, implementing marketing strategies in the light of local conditions, promoting one-to-one marketing, and persisting in people-oriented services. The experiences will hopefully shed light on the survival and development of medium-sized and small hospitals.
