Discussion on the Potentiality of Brand Management in Pharmaceutical Industry
- VernacularTitle:试论品牌管理在制药业中的潜能
- Author:
Li YANG
;
Ye LI
;
Xiping ZHAO
- Publication Type:Journal Article
- Keywords:
Brand management;
Pharmaceutical industry;
Potential
- From:
China Pharmacy
2005;0(13):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To uncover the potentiality of brand management in pharmaceutical industry and to explore its importance in pharmaceutical industry.METHODS:The developmental opportunity of brand management was analyzed be?ginning from the current circumstances of pharmaceutical industry.RESULTS&CONCLUSION:The pharmaceutical in?dustries are confronted with unprecedented development for brand management.With the ending of the products era,brand management has become an important resource for the pharmaceutical industry to obtain competitive advantages.
