Analysis of Short-sighted Behaviors in the Marketing of Health Care Products in China
- VernacularTitle:我国保健品营销的短视行为分析
- Author:
Min ZHANG
;
Lihua SUN
- Publication Type:Journal Article
- Keywords:
Health care product;
Marketing;
Short-sighted behavior
- From:
China Pharmacy
2005;0(13):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To explore a marketing mode that was in conformity with both market law and consumers'needs for health care products.METHODS:Problems in the marketing of health care products in China were overviewed and the causes were analyzed.RESULTS&CONCLUSION:The short-sighted behavior was a problem that couldn't be neglected in the development of health care products manufacturing businesses.A long-term development mechanism should be established ranging from brand accumulating,mode of marketing,product positioning to after-sale service and etc.
