The Application of Customer Relationship Management in Retail Drugstores
- VernacularTitle:客户关系管理在药店的应用
- Author:
Qi PAN
;
Aixia MA
- Publication Type:Journal Article
- Keywords:
Retail drugstore;
Customer relationship management;
Theory;
Application
- From:
China Pharmacy
1991;0(04):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide advices on how to apply to the theory of customer relationship management in retail drugstores.METHODS:The theory of customer relationship management was briefly expounded and its application in the real management of drugstores was analyzed.RESULTS&CONCLUSION:Only after the retail drugstore putting the ideas of customer relationship management into their everyday work according to their own features can their function brought into full play.
