Moral Lacking & Ethical Rebuilding of Medical Advertisement
- VernacularTitle:当前医疗广告的道德缺失与伦理重建
- Author:
Na XU
;
Xiaoyang CHENG
- Publication Type:Journal Article
- Keywords:
moral of advertisement,moral lacking,ethical rebuilding
- From:
Chinese Medical Ethics
1996;0(01):-
- CountryChina
- Language:Chinese
-
Abstract:
In the article, it thinks that moral lacking of advertisement is the basic reason which leads to intensified illegal medical advertisement. The main reasons for moral lacking of advertisement: imperfect legal system of medical advertisement, indifferent ethical consciousness of medical advertisement, insufficient social supervision of medical advertisement. Therefore, we should perfect the legislation, establish the correct advertising moral concept, improve the quality of advertising employees, and realize the function of social supervision fully.
