Discussion on the Strategy of Chain Drugstores in Replying to Drug Price War
- VernacularTitle:连锁药店应对药品价格竞争的策略探讨
- Author:
Yan CHENG
;
Aixia MA
- Publication Type:Journal Article
- Keywords:
chain drugstore;
fair-price drugstore;
price war;
advantage;
countermeasure
- From:
China Pharmacy
1991;0(06):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide the ideas about how the chain drugstores to reply to drug price war.METHODS:Economically,the competition between drugstore was discussed and the respective advantages and disadvantages of fair-price and chain drugstores were analysed.RESULTS &CONCLUSION:Chain drugstores should improve their pharmaceutical service,base oneself upon market voids,and exert self-advantages,if they want to win in price war.
