Discussion on Customer Value Management in Pharmaceutical Enterprises
- VernacularTitle:医药企业顾客价值管理策略初探
- Author:
Shu WANG
;
Yuwen CHEN
- Publication Type:Journal Article
- Keywords:
lifetime value;
customer value management;
customer value analysis;
pharmaceutical enterprise
- From:
China Pharmacy
1991;0(04):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To introduce a customer - centric management strategy, i.e, customer value management (CVM). METHODS: Theory of customer value management and customer value analysis were applied in combination with the actual situation of pharmaceutical enterprises.RESULTS & CONCLUSION:Pharmaceutical enterprises should pay great attention to CVM strategy to continuously fulfill customer demands.
