The Tactics of Brand Positioning of Pharmaceutical Products
- VernacularTitle:医药产品的品牌定位策略
- Author:
Di WANG
- Publication Type:Journal Article
- Keywords:
pharmaceutical product;
sectionalized market;
object consumer;
brand positioning
- From:
China Pharmacy
1991;0(03):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To provide information about the brand positioning of pharmaceutical products for reference of Chinese pharmaceutical business.METHODS:We overviewed the implication and foundation of brand fixed position of phar?maceutical products and put forward the tactics of brand positioning of pharmaceutical products.RESULTS&CONCLU?SION:Under the conditions of sectionalized market and individulized consumption,nowadays,the existence and development of an enterprise directly depend on the success of brand positioning of its pharmaceutical products.
