Analysis of Ethical Strategy in Pharmaceutical Enterprises
- VernacularTitle:医药企业道德战略分析
- Author:
Jinjiang KANG
;
Huadong ZHANG
;
Chunjiang YANG
- Publication Type:Journal Article
- Keywords:
pharmaceutical enterprise;
ethical behaviour;
strategy;
game
- From:
China Pharmacy
1991;0(03):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To discuss the ethical behaviour in pharmaceutical enterprises from the strategic point of view.METHODS:A game model was set up as an example to illustrate the ethical baffle.The game model was strategically rethought.RESULTS&CONCLUSION:The countermeasure of ethical strategy is given.
