Comparative Analysis of the Modes of Sales Promotion for Prescription Drugs
- VernacularTitle:处方药促销模式的对比分析
- Author:
Shuzhen CHU
;
Xuequan ZHAO
- Publication Type:Journal Article
- Keywords:
prescription drug;
sales promotion;
mode run through foreign capital;
mode run through domestic capital
- From:
China Pharmacy
2001;0(11):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To discuss the developing tendency of sales promotion of pharmaceutical enterprises for prescription drugs in China METHODS:A comparison was carried out between enterprises owed by foreign capital and those run through domestic capital in form,personnel and mode of sales promotion RESULTS & CONCLUSION:The modes run through foreign capital are comparatively successful and the domestic pharmaceutical enterprises ought to absorb the successful experience of modes run through foreign capital in order to be better
