Marketing Strategy of Polysaccharide-iron Capsule
- VernacularTitle:多糖铁胶囊市场推广策划分析
- Author:
Huimin MA
;
Qinghong CAO
- Publication Type:Journal Article
- Keywords:
polysaccharide-iron;
marketing;
strategy
- From:
China Pharmacy
2001;0(10):-
- CountryChina
- Language:Chinese
-
Abstract:
OBJECTIVE:To discuss about the marketing strategy of a newly-developed drug,polysaccharide-iron cap?sule,before being listed.METHODS:To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents,and to analyse the market enviroment of this enterprise with SWOT method.RESULTS&CONCLUSION:To give the valuable and feasible marketing strategy and emphasize the problems which should be paid attention in the proceeding.
